Introducing i-intro to your client base
Email 1
Subject Line:
We just upgraded your hiring strategy
Body:
Hi <FIRST NAME>
Very pleased to inform you that <COMPANY NAME> has launched a new recruitment service, specifically designed to enhance your hiring results.
Actually, that's underselling it. it doesn't "enhance" your hiring results…
It boosts your results by an entire order of magnitude.
This new service – called <BRAND NAME> – specifically fixes common frustrations with recruitment and produces measurably better results.
<BRAND NAME>includes...
● An intuitive platform so you
can easily evaluate shortlisted candidates.
No more messy email chains and CVs.
● An in-depth candidate review
program that includes video introductions, behavioural assessments, key
competency questionnaires and recruiter summaries.
Make faster, more accurate hiring
decisions.
● Your branding on recruitment
campaigns to promote your business during your hiring process.
This ensures your firm looks slick and
professional throughout the process.
● An in-depth job survey for
your key decision makers.
This keeps everyone on the same page and
saves your team money, time, and energy.
In short, <BRAND NAME> is designed to reduce your commercial downtime and save you the hefty costs that come with a bad hire.
In fact, early tests suggest that <BRAND NAME> is allowing us to reach a 96% retention rate for new placements after 12 months.
We're looking forward to offering you use of <BRAND NAME> for your next role, but if you'd like to have an online demonstration of the system before then, just reply to this email with a "yes" and I'll be in touch to arrange it.
Best wishes,
<SIGNATURE>
Email 2
Subject Line:
Saw this and thought of you...
Body:
Hi <FIRST NAME>
We're almost ready to unveil the new recruitment service we've been working on for the last few months.
It's intended to be a "first class" recruitment experience using new technology and focused resources, specifically for the... shall we say... more discerning employer.
Which is why I thought of you. I think this is going to be right up your street.
So, could I ask you a favour?
What I need right now is some feedback from the kind of employer who is most likely to appreciate a recruitment service with this level of sophistication.
Meaning you :-)
Could you spare a little time to have a zoom call so I can show you how it works and get your honest feedback?
And, of course, if you like it, I'll make sure you get a special deal the next time you have a role.
Just reply to this email with a "yes" and I'll call you to set up a time.
Thanks in advance for your help. Much appreciated.
Best wishes,
<SIGNATURE>
Email 3
Subject Line:
Don't open if you have company
Body:
Hi <FIRST NAME>
We've got a BIG announcement coming up, but I wanted to give you a sneak peak.
So, first of all...
Please do not share this email or this information with anyone until the news is public.
We're about to unveil a brand-new recruitment service based on a revolutionary new system called <BRAND NAME>.
It's cutting edge and it's all geared up to reduce your commercial downtime while you're hiring, help you make faster, more accurate decisions, and almost completely eliminate bad hires.
It's this last part we're most excited about because a lot of employers don't realise that a bad hire can easily cost six figures in wasted training, salary and business interruption.
But our early tests suggest that we can achieve a 96% retention rate on new placements after 12 months by using <BRAND NAME>.
The reason I'm telling you this in advance is because we'd like a few of our most trusted clients to have an advanced preview and give us their honest feedback.
I know your time is valuable, but this will be well worth your while. <BRAND NAME> is going to do incredible things to your hiring strategy and process.
All you have to do is reply "yes" to this email and I'll be in touch to arrange a private online demonstration.
Thank you in advance for your help with this. Your opinions mean a lot to us.
Best wishes,
<SIGNATURE>