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Setting up YOUR Dream 100
Preparation is key to success.
Your Dream 100 is a living list – it should not grow beyond 100 (to keep it manageable)
but the contact names will change over time as prospects remove themselves from
your list.
Build your ICP
Your Ideal Client Profile is something you will already have thought about/discussed. If
you need guidance on your ICP please review our “Dream 100 - Building Your ICP”
document from the
i-intro® Knowledgebase.
To start to build your Dream 100 you will need between 100 and 200 profiles.
Campaign Timeline Overview
Weeks 1-3: LinkedIn Connection Blitz
- Pre-connection engagement: view profile → like post → follow
- 20 connection requests/day = 100 connections in 5 days
- Warm up messages sent
- 3-week auto-withdrawal of LinkedIn Connection Requests not accepted, 3-week re-issue cycle
First Steps
Every contact in your Dream 100 needs to have accepted a LinkedIn invitation from you,
without a LI Connection they cannot be part of your Dream 100.
Once they have accepted your connection send 2 “warm-up” messages on LinkedIn, 1
week apart
Take your full list of ICPs and start the Pre-Connection Engagement Process before you
attempt to connect with 20 per day – so over a 10-15 day period you will have reached
out to all of those in your ICP long list (where not already connected) on LinkedIn using
the following sequence:
LinkedIn Pre-Connection Engagement (4-Day Cycle)
Day 1: Profile View
- Silent engagement
- Shows up in their "who viewed your profile"
- Creates initial awareness
Day 2: Like Recent Post
- Visible engagement
- Your name/title appears in their notifications
- Builds familiarity with your brand
Day 3: Follow
- Shows continued interest
- Your content appears in their feed
- Establishes you as someone worth knowing
Day 4: Blank Connection Request
- No message (higher acceptance rate with your profile strength)
○ Alternatively – simple message, eg “Nice to meet you here!”
- Relies on mutual connections + established presence
- Your headline/profile does the selling (check your profile heading!)
LinkedIn Warm Up 7-day cycle
Warm Up Message 1: Connection Acknowledgment (Day 1 after acceptance)
Hi [First Name],
Thanks for connecting!
{Name}
(Short, not pushy, friendly)
Warm Up Message 2: Awareness (Day 7 after acceptance)
Hi [First Name],
I like to share content that I feel we have in common, hope that’s ok!
{Name}
If possible, forward an article of interest/commonality (known as gifting) with this
message
(Reminder, gifting, still here)
What Data do I need to Populate my Dream 100?
To be added to your Dream 100 list you will need the following key pieces of data as a
minimum:
- Full Name
- Job Title
- Company
- Email address
- LinkedIn URL – with an acceptance to your connection
- Contact Number – ideally mobile/cell
To get this data you may need to use 3rd party tools such as Full Enrich
If you are using a manual Excel spreadsheet to record your activity, please populate
with the minimum data.
If you are using Outlook or Gmail to send emails you will need to create Contacts for
each Dream 100 contact – consider using “tags’ to identify them in your contact list.
Create a “tag” in your LinkedIn connection for Dream 100
If using your CRM system ensure that you have data fields for each section.
Build your list to 100 contacts in weeks 1-3 to prepare yourself to start your Dream 100
campaign.
You should never remove people from your list due to their “lack of response” to your
nurture campaigns – only remove them if they ask to be removed.
You are likely to want to remove people that do not respond, only do this if you are
absolutely certain that they will never buy from you – and question yourself as to how
they ever were put on your Dream 100 in the first place.